Today, hyper-personalized marketing experiences aren’t just appreciated by sports fans – they’re expected. And, they are impossible to create without first-party data.
Although third-party cookies (3P) are no longer on their way out, they still cannot achieve the level of personalization that modern sports fans expect. The collection and use of first-party data enable brands and rightsholders alike to deliver those personalized experiences that resonate deeply with sports fans.
