Game trackers are hugely popular as fans crave real-time updates on sports events, live scores, and detailed statistics no matter where or what they are doing.
Publishers and tech companies recognize their widespread appeal, driving efforts to enhance and modernize these platforms for engaging sports content. To recognize the potential of game trackers, publishers and tech companies must overcome the following challenges.
Uniformity in the Market: Existing game trackers lack distinct features, blending into a sea of similarity without standing out.
Technological Stagnation: Outdated technology hampers game trackers, preventing them from embracing modern advancements.
Demand for Second-Screen Interaction: Users increasingly desire a second-screen experience, a demand current game trackers overlook.
Untapped Revenue Streams: Conventional game trackers miss out on potential revenue from affiliates, sponsorships, and advertisements due to a lack of support for contemporary advertising technology.
Sportradar offers a progressive approach, providing three innovative solutions to enhance your game tracker and significantly boost engagement.
Enhance the users experience with real-time game insights, including league and team stats, betting trends, and player records. With hundreds of insights per game, Sportradar ensures fans stay engaged, creating an immersive second-screen experience.
Sportradar’s ad:s solution can unlock the full revenue potential of your gametracker by seamlessly linking ad content to in-game events. Dynamic ad placements will drive higher engagement and increase demand from advertisers, especially betting operators
Utilize live odds to tap into the expanding sports betting market. Engage users with in-game odds, micro bets on the next game event and futures bets like MVP predictions, enhancing user interaction and catering to diverse interests.
